First Sunday of Lent, 9 March 2025, Austwick, Keasden
The devil roamed the moral wilderness of the international food industry, and met a supplier, hungry for profits. The devil said to him, ‘As you have the means to do it, why don’t you substitute horse meat for beef?’ And the supplier said, ‘That sounds like a profitable idea, I’ll give it a try’. [1]
Then the devil came across the executive of a multinational supermarket chain and showed him in an instant all the kingdoms of the world. And the devil said to him, ‘To you I will give their glory and all this authority, if you do things my way, exploiting the land and the workers to maximise your profits.’ And the executive said, ‘Show me the contract, I’ll get our lawyers to approve it straightaway’.
Then the devil appeared at a supermarket checkout, and said to the customers purchasing processed food, ‘If you throw yourself wholeheartedly into consuming food full of additives, fat, sugar, and calories, you have nothing to fear, for the angels of God will protect you from cancer, heart disease, obesity and tooth decay.’ And they said, ‘I believe you, here’s my loyalty card’.
The three temptations of Jesus in the wilderness are the very same temptations which we succumb to today:
First, the temptation to turn stones into bread, or horse meat into beef: in other words to manipulate nature for our own gain; a temptation which troubles our delicate relationship with the earth;
Second, the temptation to gain power and authority in the world: to stop at nothing to increase our wealth and improve our status; a temptation which troubles our delicate relationship with others;
Third, the temptation to jump from the temple: that is, to behave in self-destructive ways, lazily assuming that however noxious our lifestyle, we will be saved; a temptation which troubles our delicate relationship with God.
It is indisputable that our relationships with the earth and its creatures, with each other and with God, are deeply affected by the way we either give in to these temptations, or resist them.
The earth, each other and God are the three fundamental elements in each of our lives. They are not separate entities, but fully intertwined. My friend and colleague Stuart Elliott talks about them as soil, soul, and society:
Soil is literally the planet earth on which we stand. Though we seldom acknowledge it, earth and its creatures provide for us everything we need to live. Our connection with this earth is vital and we must recognise our interdependence with all life on the planet, learning to tread lightly.
Soul is our ‘inner being’. We might think of ourself as an individual, as ‘I’, but in reality our selves are the ultimate ‘We’. We are all connected at an intrinsic level to the source of life – to God, the creator and sustainer of the earth, and this interrelation shapes our souls.
Society describes our interdependence with other humans and with all living things, our global neighbours. Society is what we create together. We each have responsibility for our relationships with all: humans, creatures, all living things. [2]
There is a delicate ecology which holds us together in this detailed set of relationships. The balance of this ecology is easily upset when we succumb to one or more of those three temptations.
We organise the market to turn stones into bread – to produce cheap food of poor quality, exploiting poor producers overseas and struggling farmers here, mistreating creatures, exhausting the land, underpaying warehouse operatives and checkout staff. These practices are an abuse of nature which primarily affect the poor and powerless, and so they are about global justice; and if we feel ill-equipped to change or challenge the system, or if we’re troubled by not knowing how to act when we see injustice at work, this can crush our spirit.
Jacques Ellul, a twentieth-century Reformed theologian, wrote of our society that “more and more sin becomes collective, and the individual is forced to participate in collective sin. Everyone bears the consequences of the faults of others.” [3]
But the good news is that the gospel of Jesus provides us with all we need to live with those consequences. Jesus gives us the power to resist these temptations; for he has been there before us – into the moral wilderness to contest these issues with the devil. And the outcome of that contest gives us the strength and courage to know that if we resist the devil, he will flee from us. [4]
And so we thank Jesus for resisting temptation by saying ‘One does not live by bread alone’: encouraging us that we can withstand the lure of cheap and easy food, imaginatively and compassionately finding ways to shop, eat and share, which benefit the earth, ourselves, and others.
We thank Jesus for resisting temptation by saying ‘Worship the Lord your God, and serve only him’: showing us that we needn’t be anxiously toiling to gain wealth or status whatever the damage, for if we learn to accept ourselves as God’s children, our sense of self-worth as a consequence of God’s love for us, then we can prayerfully daily walk this earth at peace.
And we thank Jesus for resisting temptation by saying ‘Do not put the Lord your God to the test’: so that with His help, we can repel the urge to find salvation in things which will ultimately destroy us, and to know the joy of having our loving, caring God at the centre of our lives.
The nineteenth century writer John Ruskin coined the term illth. Illth is the reverse of wealth just as ill is the opposite of well. Ruskin proposed that “the persons commonly considered wealthy” who were “causing various devastation and trouble around them in all directions” were “acting not as wealth, but as ‘illth’”. ”There is no Wealth but Life,” he said. “That man is richest, who, having perfected the functions of his own life to the utmost, has also the widest helpful influence, both personal, and by means of his possessions, over the lives of others” [5]
God’s ecology is a gentle and generous one which reunites us with the earth, with others and with our own selves.
We can find true wealth as we nurture God’s ecology in our lives; by being ever alert to those things which draw us back to it; prayerfully seeking to deepen and strengthen our relationships with the soil, the soul and the society which together make up the richness of our lives.
Notes
[1] This is a version of a sermon originally preached in Devon in 2013 when the news was full of scandal over the contamination of meat products, see eg, Felicity Lawrence, Horsemeat scandal: the essential guide, The Guardian, 15 February 2013. Also preached in Somerset in 2016.
[2] Extracted from Stuart Elliott, A Place on Earth which speaks of Heaven?, unpublished paper, 2013 (altered). Stuart was at the time responsible for the work in Ecology of the Diocese of St Asaph Board of Church and Society: read his blog here. In adopting the ‘Soil, Soul, Society’ model Stuart affirms the work of some fellow-travellers: Soil Soul Society: A New Trinity for Our Time is also the title of a 2013 book by peace and environment activist Satish Kumar, expressing the vision that ‘We are members of a one-earth society, and caring for the earth and soul is interrelated!’ And similarly, Soil and Soul: People versus Corporate Power by Scottish writer and campaigner Alastair McIntosh ‘shows how it is still possible for individuals and communities to take on the might of corporate power and emerge victorious’. All excellent reading!
[3] Jacques Ellul, The Presence of the Kingdom, quoted in Brian D. McLaren, Everything Must Change: When the World’s Biggest Problems and Jesus’ Good News Collide, p.243-244.
[4] James 4.7.
[5] John Ruskin, Clive Wilmer (ed), Unto This Last and Other Writings. See Wikipedia: illth.
